
Our Story
BUILT FROM A
LIFELONG OBSESSION.
BRAAP 701 didn’t start with a business plan. It started with a sketch, a wild imagination, and a kid who was obsessed with anything that had a motor.
- Dirt bikes
- Trucks
- Racing
- Building
Breaking things and figuring out how to make them better.
That obsession never went away.
Years later, motorsports have become a huge part of our family’s life. We’ve spent countless hours in the garage, traveled miles to race, celebrated the wins, learned from the losses, and made some of our best memories covered in dirt.
BRAAP 701 was created to represent that life.

Best memories, covered in dirt.
What The Name Means
BRAAP
The sound of the throttle.
701
Our North Dakota roots.


FOR THE ONES WHO
WORK HARD, RIDE HARDER.
This brand is for the people who aren’t afraid to stand out. The ones who understand that motorsports aren’t just a hobby — they’re part of who you are.
What began as a sketch is finally becoming something real.
WELCOME TO BRAAP 701.
